Following two days of content teasing, which saw the hype machine turned up to eleven as the Canadians brought slowly but surely unveiled what seemed to be the title of their long-awaited fifth album Everything Now. With a fake Russian spam Twitter account created, named @AF_0ff1c1al, dropping cryptic clues in Russian as a second Twitter account,@EverythingNowCo, seemingly leaving a trail of breadcrumbs.
Now, the cats out the bag. Premiering the track onMistajam’s Hottest Record In The World Everything Now is the title first single, and title track, of the fifth Arcade Fire album, released July 28th.
