Leon Bridges has released the video for his poingant and achingly relevant single, ‘Sweeter’ featuring Terrace Martin. The video, which was filmed in Fort Worth, Texas, and features Bridges’ father and friends, is “a celebration of our Blackness“, and makes for striking viewing when paired with the content of the track, which deals with the thoughts of a Black man taking his last breath, and which was originally pegged for a future album, but brought forward because of its relevance to the current climate.
Bridges recalls “Growing up in Texas I have personally experienced racism, my friends have experienced racism. From adolescence we are taught how to conduct ourselves when we encounter police to avoid the consequences of being racially profiled.
I have been numb for too long, calloused when it came to the issues of police brutality. The death of George Floyd was the straw that broke the camel’s back for me. It was the first time I wept for a man I never met. I am George Floyd, my brothers are George Floyd, and my sisters are George Floyd. I cannot and will not be silent any longer.”
Watch the video here:
‘Sweeter’, as well as Leon Bridges’ latest album Good Thing, is available to stream and download now. For for info and tour dates, head over here.